The Product Marketing Manager will lead iFixit's marketing activities associated with identifying market opportunities, building business cases, understanding the target customer requirements, developing go-to-market strategies and execution. You will be responsible for strengthening our brand and boosting sales through outstanding product presentation. Your goal will be positioning and promoting products through the most profitable plan. Creative and quantitative thinking is a must for this position. The perfect candidate will be familiar with a variety of marketing techniques, comfortable with research and knowledgable with varied pricing strategies and campaigns.
Product Marketing Manager responsibilities are:
Translation of technical details into user benefits
Partnering with product development to translate customer requirements into product attributes
Manage a product line plan to optimize iFixit's product offering and profitability
Creating compelling messages to be used across a variety of platforms, such as landing pages, ad campaigns, retail POS, etc...
Follow and analyze market trends in order to best position our brand and products
Develop go-to-marketing strategies to maximize the market opportunity
Work alongside and within a variety of teams to implement strategies, from design and content to product and sales.
Evaluate and analyze consumer and retail feedback to measure impact and report relevant KPIs
Study our products in order to work effectively in this role
Outline the compliance regulations/requirements as part of the product requirements
Product Marketing Manager requirements are:
Background in product management, product development, product marketing or brand management
Proficiency in, and familiarity with, web analytics tools such as Google Analytics or WebTrends
Creativity, an eye for detail, and an analytical mind are necessary. These will take you a long way in crystallizing marketing campaigns
iFixit is an awesome place to work. Here are some of our perks.
When you go to a website like iFixit and scroll through the guides, it's easy to forget that there are tons of real people keeping all those bits and bytes running smoothly. But there are literally dozens of us! We're a diverse team, split between two continents, but we're united by a love of tinkering and repair.
iFixit is proud to be an equal opportunity employer. Because we are trying to teach everyone to fix everything, we need a team as diverse as our online community. We believe that it takes people of all backgrounds to help us fix the world. Therefore, iFixit does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any of the other important characteristics that make us unique and valuable.
iFixit is committed to creating a diverse team—not only in who we hire—but through creating a supportive environment for all of our team members based on mutual respect and inclusivity.
Upload your resume and a short cover letter, as .pdf files.